Wiz Khalifa is taking his weed business to a new high. The Pittsburgh rapper announced his new partnership with Colorado-based company RiverRock Cannabis (Feb. 5) for an exclusive cannabis line.
The pro-green MC — who renewed his deal with RAW Rolling Papers — will roll out regulated, Khalifa-curated strains, infused products and concentrates starting April 20 (a.k.a. 4/20).
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“These products have taken years to perfect,” Wiz said in a release. “I’m really excited to finally share them with the public and to work with RiverRock to raise awareness and end cannabis prohibition nationwide.”
During a recent interview with Power 105.1’s Angie Martinez, Khalifa made a strong case in favor of weed from a political stance, suggesting that marijuana should be regulated in the same way as alcohol.
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The Taylor Gang chief joins Snoop Dogg, a longtime proponent of weed, who