Marketing pot: Hip company Tokyo Smoke brings ‘lifestyle’ branding to medical marijuana

Would you like to indulge in an exhilarating burst of energy and creativity while enjoying an uplifting experience?

That may be in store for medical marijuana users purchasing a new strain created in conjunction with Tokyo Smoke, according to the Canadian “lifestyle” company that unveiled the product on Thursday.

It’s also perhaps a peek into the future as cannabis companies scramble to create brands that will be attractive to millions of potential customers when recreational pot is legal.

Tokyo Smoke, which sells cannabis accessories, coffee and clothing, has teamed up with Aphria, one of Canada’s largest medical marijuana growers, on four new marijuana strains. Tokyo Smoke products are all “thematically linked to four emotive states” dubbed Go, Relax, Relief and Balance. The marijuana strains are called G, Rx, Rf and B, and contain varying amounts of THC and CBD, major chemical components of cannabis.

The “beautiful cannabis experience” offered by the Tokyo Smoke-branded marijuana comes

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