Ray Gracewood is the Chief Commercial Officer with OrganiGram, a licensed producer of medicinal cannabis based in Moncton, New Brunswick, Canada. He oversees the commercial aspect of the business, including marketing, branding, and product development. He’s a busy man, but he did make some time to talk to Civilized about OrganiGram and the future of medicinal and recreational cannabis.
(This article is part of a series written in partnership with Opportunities New Brunswick, the province’s lead business development agency.)
Tell us about your organization and what you do in the cannabis industry.
We’ve been in business since 2013 and we started shipping product in April 2014. We’re one of the very first licenses received through the MMPR (Marijuana for Medical Purposes) system, which has now evolved into the ACMPR (Access to Cannabis for Medical Purposes) system. At the time, we were the first licensed producer east of Quebec and