True Leaf Medicine International Ltd. appointed Kevin Cole as president.
Cole brings over 20 years of experience in consumer-packaged goods to True Leaf, as well as expertise in accelerating businesses and brands in the pet industry. Prior to joining True Leaf, he served as vice president, marketing for Mars Petcare Canada. Previously, he was a marketing executive with GlaxoSmithKline. He has led teams on consumer and customer insights, strategic planning, marketing, sales strategy, e-commerce and project management functions.
In his new role, Cole will streamline operations and accelerate growth for True Leaf Pet, which produces, markets and distributes hemp-based supplements for pets to 3,500 stores worldwide. He will focus first on bringing a legally compliant CBD product for pets to market, and will also lead efforts to expand True Leaf’s store reach worldwide, launch a global education campaign on cannabis-for-pets and execute the company’s direct-to-consumer strategy.
“Our ability to successfully
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