How to Get Started in the CBD Category

NATIONAL REPORT — In December 2018, when the Agriculture Improvement Act of 2018 legalized CBD, or cannabidiol, derived from hemp, both manufacturers and retailers started buzzing about the possibilities. Since then, new CBD products continue to hit the market, including food items such as gummies, candy, chocolate and popcorn, and beverages like CBD infused teas and water. There are even topical CBD products, beauty products and tinctures.

With Food and Drug Administration (FDA) regulations up in the air, however, some retailers are hesitant to jump into the CBD market. Meanwhile, other retailers who have taken the plunge can’t believe how well the products are selling for them.

“I was in a mom-and-pop convenience store that was selling small packages of CBD gummies and then I went back six weeks later and there was a display of six or eight items at the checkout counter, along with a vape pen and cartridges

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