Barneys New York on Monday announced that next month it will launch “The High End,” a luxury cannabis lifestyle shop, in its Beverly Hills flagship. The space has a lounge area, with wellness and beauty products, jewelry and paraphernalia like glass pipes, vape pens and rolling papers for sale in store and online, according to a company press release emailed to Retail Dive.
The effort involves a partnership with upscale Los Angeles cannabis company Beboe to sell many of its products, including vaporizer pens and pastilles, and CBD (cannabidiol) products. With Beboe co-founder Scott Campbell, the retailer developed a special-edition silver Beboe vaporizer pen exclusive to the project. Beboe has also partnered with premium cannabis lifestyle brand Sherbinskis to develop a new strain of cannabis, according to the department store.
The High End’s debut reflects what Barneys New York CEO Daniella Vitale sees as a cultural shift in America. “Many of