- Billionaire Jay-Z has joined the efforts of Caliva.
- Jay-Z was recently named the first hip hop billionaire by Forbes in 2019.
Shawn “Jay-Z” Carter may be one of the most popular entertainers of the music industry, but he is also clever businessman. Having just been named the first billionaire in hip hop by Forbes, Jay-Z is continuing to make major money moves in other industries. According to reports by Vibe, the billionaire is now partnering with a budding cannabis company called Caliva, and he will be working as the Chief Brand Strategist.
A press release from Caliva explained that Jay-Z’s involvement will be “crucial” to their outreach strategy and creative direction. More specifically, he will be directly involved with the “economic participation” of people who were previously incarcerated, acting as an advocate through job training and workforce development.
Many of these people are unable to get the monetary benefit that legalization is having,
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