Here’s what’s new on the high-end California cannabis scene for July.
The Hollyweed column covers updates on the luxury cannabis industry in California, from upscale vapes, accessories and CBD skincare products to star-endorsed brands, boutiques and events.
The creators of denim brand James Jeans (brand fans include Joe Manganiello, Mandy Moore and Rashida Jones) have a new venture: Alkhemist, heralded as the first licensed and certified cannabis cultivation facility in L.A., which opened July 9 in the garment district. Their lifestyle brand Alkhemist Los Angeles offers jeans, clothing, accessories and hemp CBD-infused goods (all dubbed “hempleisure”).
Jay-Z came aboard on July 9 as chief brand strategist for the San Jose-based business to help with creative direction and outreach. Caliva also just released a high-CBD “Cake” vape pen on Wednesday to celebrate its fourth birthday, with $4 per sale going to environmental nonprofit Our City Forest (... read more at: https://www.hollywoodreporter.com/news/whats-new-high-end-california-cannabis-scene-july-1222976