Non-Alcoholic Brewery Views Marijuana Users as New Target | Westword

Cannabis legalization has not only spurred a wide variety of new industries, but it’s reinvigorating some old business models. Noticing the growing interest around terpenes — plant compounds found in cannabis and hops (and fruits, flowers, coffee and pretty much anything else grown on Earth) — Niki Sawni decided to start a line of non-alcoholic beverages geared toward cannabis users.

Using terpenes to make non-alcoholic IPAs, sours and even wines, Sawni’s beverage company, Gruvi, has been able to breathe new life into sober drinks; Gruvi products are now on the shelves of 45 liquor stores and craft breweries around Colorado. We recently sat down with Sawni to learn more about how drinking terpenes without the booze can affect our experiences with cannabis.

Westword: What makes these drinks similar or different from a non-alcoholic beer like O’Doul’s?

Niki Sawni: Gruvi and O’Doul’s are similar in that they

... read more at: https://www.westword.com/marijuana/non-alcoholic-brewery-views-marijuana-users-as-new-target-11402645

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