3 million new cannabis consumers on horizon with legalization of “2.0 products”

  • Nearly three-quarters of current consumers are not loyal to a particular product or brand
  • One-third of non-consumers say they don’t know enough about cannabis to consume it
  • Anticipated new consumers are most interested in baked goods, confectionery products

TORONTO, Aug. 15, 2019 (GLOBE NEWSWIRE) — Canada could see as many as 3 million new consumers enter the cannabis market due to legalization and availability of edibles, extracts and topicals (together referred to as “2.0 products”) according to a survey conducted by EY Canada and Lift Co. (TSXV: LIFT) (OTCQB: LFCOF). That figure represents the conversion of approximately 12% of current non-consumers.

“New product offerings will open the doors for experimentation among current and non-consumers giving cannabis companies the opportunity to capture a larger market share,” says Monica Chadha, EY Canada Cannabis Leader. “But companies should keep in mind that these consumer segments will

... read more at: https://www.globenewswire.com/news-release/2019/08/15/1902482/0/en/3-million-new-cannabis-consumers-on-horizon-with-legalization-of-2-0-products.html


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