Last year when Francis Ford Coppola unveiled a cannabis product line to go with his wine and hospitality empire, the famed film director was stepping into the unknown.
The traditionally hidebound North Coast premium wine sector had held the emerging cannabis industry at arm’s length, especially in Napa County, because of the stigma of stoners as well asplus state and federal regulatory concerns.
“We jumped into the cannabis world. Will it work? I’m not sure. But we are willing to take that chance,” said Corey Beck, the chief executive officer and winemaking boss for The Family Coppola, which includes the iconic Geyserville winery.
The results have so far proven the risk was worth taking. Only two accounts from Coppola’s nearly 10,000-member wine club dropped subscriptions because of the new marijuana division, which is a separate business entity named the Sana Co. The media attention on the product — a limited edition of