CBD products are all the rage right now, and if early indicators hold, it will remain this way for the foreseeable future. CBD products claim to offer relief for everything from pain to inflammation, treatment for anxiety disorders and a myriad of other ailments. Because of the multiple uses, CBD has caught the attention of today’s consumer. This has resulted in a flurry of CBD brands flooding the market and has made breaking out of the brand noise feel like the Wild West. Add to this consumers’ confusion about the seemingly similar CBD products available for sale, and you have one monumental marketing challenge on your hands, while also navigating the regulatory environment, platform restrictions and other limitations CBD brands already face.
What’s a CBD brand to do? Here are the top three strategies CBD marketers should use to stand out from the crowd.
1. Get Grassroots
The digital marketing landscape is