In a crowded field of celebrities lending their names to marijuana brands, Grateful Dead drummer and Sonoma County local Mickey Hart wants his new line of prerolled joints to “transport your mind.”
Comedian Chelsea Handler aims to help women manage stress, ditch the sleeping pills and overcome memories of bad highs through a line of vape and low-dose edible products made at NorCal Cannabis’ Santa Rosa manufacturing plant.
Americana music legend Willie Nelson’s “my stash is your stash” philosophy is being sold in California under the brand name Willie’s Reserve, a line of products made from marijuana grown by small farmers with Flow Kana’s Mendocino and Humboldt county network.
It’s a full-throttle race for brand recognition in California’s cannabis industry. Faced with steep legalization costs and strict advertising regulations, cannabis companies and famous people are pairing up to make a profit.
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